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Across 4. an advantage of a sole proprietorship 5. what you owe; promises to pay; debts of the company 9. the value that the customer places on your service; a major component in setting prices 11. not an advantage of being self employed 15. a business owned by one person 17. a demographic used to identify your target market 18. a type of insurance that would cover you should a client be hurt falling in your waiting room 20. doing business as

Down 1. a type of marketing that identifies people most likely to buy your product 2. Not a beneft of starting a business, a disadvantage of of a sole propeirtorship 3. not required to register your business as a partnership 5. a combination of a corporation and a sole proprietorship; the newest type of business ownership 6. one type of profession that uses a professional cororation 7. a type of liquid asset 8. what you own; tangible and liquid 10. the sectin of the business plan that is written las 12. double taxation, issue common stock, seperate entity from owner 13. complementary skills, 14. helps differentiate you from your competitors 16. when your liabilites are more than your assets; can lead to backruptcy 19. type of marketing tool