CHAPTER 5.01

CHAPTER 5.01

CARLOS LOPEZ

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2. RARE OR SPEACIAL REASONS TO ATTEND AN EVENT

4. OBSERVES AN EVENT OR ENTERTAINMENT

6. OTHER INFLUENCES ON A PERSON'S DECISION TO ATTEND AN EVENT

8. PERSONAL REASONS FOR ATTENDING AN EVENT

9. CONSUMERS IDENTITY WITH A PARTICULAR PRODUCT

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1. ACTUALLY INVOLVED IN AN EVENT

3. CUNSUMERS MAKE A PURCHASE

5. CONSUMERS ARE UNAWARE OF THE PRODUCT'S EXISTENCE

7. CONSUMERS BECOME AWARE OF THE PRODUCT EXESTENCE

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