Chapter 5.01

Chapter 5.01

Jordan Coble

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2. CONSUMERS BECOME AWARE OF THE PRODUCT EXISTENCE

4. CONSUMER MAKES A PURCHASE

5. CONSUMERS UNAWARE OF THE PRODUCT EXISTENCE

7. PERSONAL REASONS FOR ATTENDING AN EVENT

8. OBSERVES A EVENT FOR ENTERTAINMENT

9. SPECIAL REASONS TO ATTEND AN EVENT

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1. ACTUALLY INVOLVED WITH THE EVENT

3. INFLUENCES ON A PERSONAL DECISION TO ATTEND AN EVENT

6. IDENTITY WITH A PARTICULAR PRODUCT

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