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Across 1. Where manufacture, distribution and selling takes place? 5. Methods use d by a business to inform, persudae and remind a target market about its product? 7. A good or service that can be offered in an exchange? 9. Large grocery retail company Australia-wide? 11. Brand famous for it's symbol, the golden 'M'? 14. Brand loyalty programs offer these to regular customers? 15. What the customer is willing to exchange for a product?

Down 2. A type of loyalty which can give rise to Brand Fan Clubs (eg Star wars)? 3. A brands rivals are their ___________? 4. Major footware/sportsware brand? 6. Identifies a specific product through a logo which distinguishes it from its competition? 8. Brand reward systems are design to estblish this with customers? 10. A graphic representation that identifies a business or product? 12. Product produced by Volkswagon? 13. Major rival brand of Coke?