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Across 2. _______ pricing is derived by adding a percentage of the cost, called markup. 4. Temporary reduction of prices on an unsystematic basis is ________ discounting. 6. _________ discounting is setting a price at a specific level and comparing it with a higher price. 7. ______ pricing is pricing an item in the product line low with the intention of selling a higher priced item in the line. 8. Setting prices at an artificially high level to convey a quality image is known as _______ pricing. 9. charging different prices to different buyers for the same quality and quantity is known as _________ pricing.

Down 1. EDLP stands for 3. Companies try to maximize ________ for its owners. 5. The fundamental pricing objective is _________.