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Across 6. Marketing plan which details the best use of an organisations resources and tactics 8. The "W" of SWOT 11. Key tool in Field Research 14. To separate important tasks from unimportant ones 16. What the firm wants to achieve with its product/service 18. The factor of production which the other three rely heavily upon 19. Section of the market where the product is aimed 20. Research focussed on gathering information from printed matter 21. One of the 4Ps of marketing

Down 1. Final stage of Product life cycle 2. Consumer group expected to become the customer 3. Market Research involving interviewing members of the public 4. Using the business idea of another in return for a fee or a % of the profit 5. Cards given to customers to encourage them to return 7. Form of advertising to entice customers 9. Being able to see problems/opportunities and solving/utilising them 10. Factual form of advertising 12. Provides initiative and accepts risks of starting a business 13. Being prepared to initiate actions instead of waiting for others 15. Analysis detailing the level of sales required to make neither a profit or loss 17. The use of a logo to distinguish one product from another