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Across 3. It's about understanding customers and finding ways to provide products or services which customers demand 4. It's a want for a specific product supported by an ability and willingness to pay for it. 6. Consumers_________ to eat when they are hungry. 7. Making the product available to customers at the right time and place 10. Businesses also try to communicate the relevant features of their products through. 11. Deciding on the value of the product to customers 13. The marketing concept is about matching a company's capabilities with customer wants. This matching process takes place in what is called the 15. Purchases and pays for a product or service 16. It's a desire for a specific product or service to satisfy the underlying need. 17. Some businesses see their main problem as selling more of the product or services which they already have available. 18. The achievement of corporate goals through meeting and exceeding customer needs better than the competition

Down 1. Identifying customer/consumer needs and wants 2. It's said to be mainly concerned with making as many units as possible. 5. It is a fundamental idea of marketing that organizations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the 8. What they_________ to eat and in what kind of environment will vary enormously. 9. Informing customers/consumers of the existence of the product and persuading them to buy it 12. It's the ultimate user of the product or service; the consumer may not have paid for the product or service 14. It's a basic requirement that an individual wishes to satisfy.