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Across 6. A person whose view or advice influences the buying decision 8. Purchases involving personal risk . 11. The person (or a person) who actually uses the product or service 14. Those who purchase items for their personal consumption 17. A well-developed and tested model of buyer behavior 22. A good, service or idea that is “perceived” by some potential customers as new. 23. The person who first suggests or thinks of the idea of buying a particular product or service 24. The person who concludes the transaction 25. The customer considers whether trying the new product makes sense

Down 1. Those who purchase items on behalf of their business or organization 2. Purchases with very simple evaluation processes. 3. the degree of perceived relevance and personal importance that accompanies the choice. 4. Those who adopt new products first 5. It's usually considered to be the most important “buying” organization in society. 7. The buyer recognizes a problem or need or responds to a marketing stimulus. 9. The customer must choose between the alternative brands, products and services. 10. Groups of people with share values. 12. The customer seeks information about the new product 13. I't's the most basic cause of a person’s wants and behavior. 15. It is common for customers to experience concerns after making a purchase decision. 16. The customer tries the new product on a limited or small scale to assess the value of the product 18. The customer decides to make full and/or regular use of the new product 19. The customer becomes aware of the new product, but lacks information about it 20. Marketing and other stimuli enter the customers ____________ and produce certain responses. 21. The individual with the power and/or financial authority to make the ultimate choice regarding which product to buy