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Across 1. Dell, Panasonic, Sony. 6. Include waste disposal, security, accounting & legal services 8. Fridge-freezers; cookers; dishwashers; microwaves 10. Another popular basis for segmentation. Many companies target affluent consumers with luxury goods and convenience services. 12. The markets for products and services bought by individuals for their own or family use. 18. Where the market leader has a relatively small market share and there are many other competitors, a market is said to be 19. Percentage of all sales within a market that is held by one brand / product or company. 21. As a low-margin business, retailers that can sell in high volumes are in the best position to gain market share 22. Divides customers into groups based on the way they respond to, use or know of a product. 23. It's the set of all actual and potential buyers of a product or service. 24. Where the market leaders own a large part of the overall market, the market is said to be 25. Computers, televisions, holidays

Down 1. Laptops, digital televisions, long-haul holidays 2. Those who buy one brand all or most of the time 3. These are high volume, low unit value, fast repurchase 4. The descriptive, measurable customer characteristics (such as location, age, nationality, gender, income) that can be used to inform a segmentation exercise. 5. Thinking about customer________ is the best way to define a market. 7. Involve the sale of goods between businesses 9. Consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. 11. These have low volume but high unit value 13. The proportion of market value that is owned by the leading brands or products/companies in the market 14. An ability to use size to source product more cheaply is a clear advantage in an industry that faces rapidly declining consumer prices 15. To find the needs of customers in a market, it is necessary to undertake 16. As a price-led business, access to national advertising provides the ability to keep customers regularly informed of the latest product deals 17. The basic criteria for segmenting a market are 20. Similar to consumer durables, except that they wear out more quickly and therefore have a shorter replacement cycle