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Across 1. buying factors related to lifestyle and psychological influences such as activities, interests, and opinions 5. refers to the likely customers for a good or service 8. a decument that details the marketing activities of an organization (2 words) 10. may include hobbies, family activities, work interests, and political and social opinions (2 words) 11. product, price, distribution, and promotion (2 words) 13. consists of individuals and households who are end users od goods and services (2 words) 14. refers to an item(good or service) being offered for sale that satisfies consume demand 15. is the particular market segment that a company plans to serve. (2 words)

Down 2. involves marketing activities between seller and buyers in different countries (2 words) 3. is a distinct subgroup of customers that ahare certain personal or behavioral characteristics (2 words) 4. are the traits of a country's population, such as birthrates, age distribution, marriage rate, gender distribution, and income distribution, education level, and houseing situation 6. also called organizational market consist of buyers who purchase items for resale or additional production. (2 words) 7. involves activities necessary to get goods and services from the producer to the consumer. 9. involve the activities to physically move and transfer ownership of goods and services from producer to consumer 12. involves the marketing efforts that inform and oersuade customers 14. the monetary value of a product agrees on agreed on between buyer and a seller.