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Across 2. activity performed for a customer 6. number of marketing functions 7. number of utilities specific to marketing 8. have seasonal items available when they should be (utility) 9. using cross country railroad systems 10. all the decisions a business makes in the production and sale of a good or service (function) 11. the only utility not specific to marketing 15. lower prices, new and improved products are a direct result of this 19. the transfer of money for products in the marketplace 20. function which allows for acceptance of credit card for payment 21. buying goods for resale (function) 22. a tangible product 23. purchasing flood insurance for a warehouse

Down 1. another name for value 3. interpersonal and ? skills are essential to success in marketing 4. researching your customers (function) 5. the utility that allows customers to use checks for payment 10. advertising is part of this function 12. deciding how much to charge (function) 13. term that emcompasses goods and services 14. process of developing, promoting and distributing products to satisfy customer needs and wants 16. having your business in the center of town (utility) 17. including a label with warranty guidelines (utility) 18. offering products to the public (function)