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Across 1. statistical characteristics of human population 4. the activities, actions and influences of people who purchase and use goods and services to satisfy their personal or household needs (2 words) 8. products or services make you feel proud or satisfied 9. any good, service, idea, or person that an organization wants to offer to consumer 10. something that you would like to have but can live without 11. has emotional appeal, does not provide information, emphasize product features, or make comparisons 13. process of dividing your total market into groups of people with similar interest (2 words) 14. _________ is persuasive and/or informative 16. physical benefit

Down 2. through investigation of the planning, preparation, and placement of advertisements (2 words) 3. response to a competitors comparison advertisement 4. comparing the benefits or qualities of two or more similar products 5. paid public announcement, usually emphasizing desirable qualities, to persuade you to buy an item or a service 6. someone who uses goods 7. teaches you about product benefits 12. intent to remember a brand rather than a specific product 15. something that you can't live without