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Across 2. This type of ad always introduces a positive image of a candidate 7. This news source is declining in readership 9. This type of campaign ad uses statistics 11. Negative campaign ads 17. This type of ad uses positive or negative images to convey a feeling 18. The media function keeps track of who is winning and losing 20. The Whitehouse usually holds these to help better inform the media 23. The type of campaign ad that uses celebrities 24. A form of qualitative research in which likely voters are asked their attitudes towards products or ads. 25. Newspapers, Magazines, TV, Radio, and Internet are considered;

Down 1. The type of relationship the government has with the media 3. A term describing a test group, when information is released to test the outcome of opinions. 4. This media form was first used during fireside chats 5. This media form is leading in readership and use 6. This type of ad usually uses a split screen to compare candidates. 8. An Unauthorized release of information 10. Having spokespeople explain what a candidate meant to say 12. Only preapproved questions are allowed at these functions 13. The media Function that determines what is or is not newsworthy 14. Obama wearing overalls and doing hard labor on a farm would be an example of this type of ad. 15. A brief statement no longer than a few seconds used in broadcast media. 16. This type of ad conveys a sense of momentum 19. The Media Function that uses investigative reporting 21. A literary work in which human vice or folly is attacked 22. A short catchy song, like 1-800-safe-auto, that helps sell a product