| Across |
| 4. | Paid for links that are presented by a search engine when a user requests a particular search (3 words) |
| 5. | These help to generate search results (2 words) |
| 6. | Having so much data that it becomes meaningless and impossible to use (2 words) |
| 7. | When customers must identify themselves through a login and password procedure |
| 8. | The segment of the market most likely to buy your products (2 words) |
| 9. | Are two way links between two businesses (2 words) |
| 10. | When everyone who visits your website can see all of your prices (2 words) |
| 12. | Setting up online payments systems so that customers' personal details remain hidden (2 words) |
| 13. | Taking an existing product and adding new features so that it sells more or appeals to different groups (2 words) |
| 14. | Expanding a business by offering new products and services (2 words) |
| 15. | Where the introduction of an internet sales channel threatens relationships with businesses working in existing channels (2 words) |
| 16. | A method of changing data into a hidden format |