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Across 1. AIOs are example of ____________. 6. Communication between individuals without directly involving the manufacturer or retailer. 8. Theory that view people as problem solvers who do more than passively react to association between stimuli. 11. When an individual chooses one product because it has a feature that really appeals to him or her and like the image it projects is an example of ________________. 14. Person who influences others’ attitude or behavior because others perceive him/her as possessing expertise about in one or more product categories. 15. A mean of measuring a website success by tracking movement of customers on the company website. 19. A pattern of repeat product purchases, accompanied by an underlying positive attitude toward the brand, that is based on the belief that the brand makes products superior to its competition. 20. Society’s expectation regarding appropriate behaviors, attitudes and appearance for men and women refers to ___________. 21. A society’s personality. 22. Is the change in behavior caused by information or experience. 23. When a consumer relies on decision guidelines when weighing the claim that companies make that lead to a speedy decision is called ______________. 24. An internal state that drives us to satisfy needs by activating goal oriented behavior. 25. A type of personality traits relevant to marketing strategies that focuses on the amount of emphasis placed on owning a product.

Down 2. The first step in the Consumer Decision Process. 3. What is one of consumers’ most limited resources? 4. Religious groups, ethnics groups, regional groups are examples of. 5. ___________ is the set of unique psychological characteristics that consistently influences the way a person responds in the environment. 7. Is the process individuals or groups go through to select, purchase, use and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. 9. It determines how people choose to spend their time, money, and energy and that reflects their values, taste and preferences. 10. ____________ Evaluation is the least step of the Decision-Making Process. 12. A change in beliefs or actions as reactions to real or imagined group pressure. 13. Feelings about personal attributes. 16. Is the overall rank of people in a society. 17. The importance of the perceived consequences of the purchase to the person. 18. These sites let consumer “vent” by sharing negative experiences they have had with companies.