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Across
1.small group of people used to create and exchange ideas
3.social and economic facts about people
5.a unique characteristic that distinguishes your buisness from others
7.defined as something that people must have to survive
9.a way of presenting your buisness to your customers
10.maarketing strategy that can create an emotional attachment to your product
11.a detailed guide about your marketing goals
12.a form of promotion for which a company does not pay
13.communication channels
14.process used to make potential customers aware of your product
Down
2.defined as the strategic advantage one business entity has over its rival entities within its competitive industry
4.a product or service that people desire
6.a product are what it does or how it appears
8.obtained directly from potential customers

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