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Across 2. T of Smart 4. An objective of a start up business? 7. Most businesses will seek to make this? 10. Customers who buy specific brands are this? 11. This is the technique used to better target customers? 12. In any market there are likely to be how many segments? 17. Marketing develops strategy to achieve the marketing and business ----------? 19. S of Smart? 20. Market research is used to understand these people? 21. R of Smart 22. An objective of an established business? 23. Customers are looking for this from the products that the purchase? 24. Firms need to react quickly to changes in this? 25. Who are a great source of Market Research?

Down 1. To be the market leader is an example of what statement? 3. Which orientation? Business responds to customer needs and wants & designs products accordingly? 5. A of Smart 6. Businesses that develops products based on its strengths aka product -----------? 8. First part of the marketing process is to -------- the customer needs. 9. By analysing data and use marketing skills to judge market opportunities? 13. Marketing is about making these that consumers want to buy? 14. Mraketing objectives stem form these objectives? 15. M of Smart? 16. Firms will try to avoid making this? 18. Delivers the marketing ------- to achieve the objectives?