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Across 2. An integration of functional plans 5. Description of the 4Ps of Marketing with reference to your business 7. Focusing on one or more market segments 9. Shows how you have fared in your business with your money 13. Something which you pay at the end of each year 15. Dividing a market into definable and measurable groups 18. A person who is appointed by the share holders 20. Something an entrepreneur has to analyse before starting a new venture 22. An individual who takes risk and creates something new 23. The process of nurturing a business idea and commercializing it 27. Some people also call refer to it is TOWS 30. Gathering data before you write the Marketing Plan 31. A pie that you share with your competitors 32. Something which an entrepreneur cannot ignore

Down 1. Also known as the 4Ps of Marketing 2. It's all about assets and liabilities 3. Appears last in the Business Plan, but not the least important 4. Indicates whether your Business Plan is economically feasible or not 6. An important attribute of an entrepreneur while generating new ideas 8. Something which you should know before deciding how big a piece you want for yourself 10. Knowing who sold to whom and at what value 11. Helps you execute the Business Plan 12. Entrepreneurship within an existing organization 14. A dynamic process of creating wealth 16. Offers a bird's eye view of your entire plan 17. Commercialization of an invention 19. Ensuring that people only spend what they are allowed to 21. A technique to generate new ideas 22. The study of behavior and morals in a business situation 24. A number you have to achieve before seeing profits 25. Tells you how the money came and went 26. Determining who spends how much during the year 28. Creation of a new idea or method 29. A person who guides the entrepreneur