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Across 4. v. gave up 5. Advertisement type of appeals - based on facts 7. adj. careful about what one says or does 9. Advertisement appeals - based on feelings 10. adj. inward looking, thoughtful 13. n. a group moving forward, as in a parade 15. adj. inappropriate 16. n. strong belief; certainty 18. n. something not previously known 19. BONUS: Advertisement method - uses celebrities, experts or people to claim it is true 20. v. conceal or hide 21. adv. at the same time

Down 1. n. believability 2. adj. in proper order for being seen or met by others 3. n. touching, communication 6. adj. genuine; real 8. adj. determined; resolved 11. adv. in a consistent way 12. adv. with doubt or disbelief 14. adj. empty; bare 17. v. give evidence to prove an argument or statement false