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Marketing

Natalia Galvez

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Across
1.Brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label.
5.The stage of loyalty where the buyer will accept no alternative and will search extensively for the required brand.
7.A short and striking or memorable phrase used in advertising.
8.The action of helping or doing work for someone.
9.A product or service that has an energetic and loyal customer base.
11.Consumer products are distinguished by the absence of a brand name.
13.The proprietary combination of names, symbols, and colors that convey visually a brand's identity.
14.The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
15.Brands for which the owner of a well-known name grants licensing rights to a retailer or third party.
16.An official list or record, for example of births, marriages, and deaths, of shipping, or of historic places.
Down
2.The art of bridging the gap between our target audiences and the organisation we are promoting.
3.is an American apparel company based in Columbus, Ohio.
4.Intangible value of a particular company or product based on consumer perception.
6.Designate with the brands of joint manufacturers or sponsors.
10.The proprietary combination of names, symbols, and colors that convey visually a brand's identity.
12.The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.
15.A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.

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