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Across 2. Involves determining the wants and needs of customers and providing them more efficiently and effectively than competitiors. 5. Help companies focus on people most likely to buy their goods or services. 8. A group of customers that share common wants and needs. 9. Facts about the population. 10. Involves one or more intermediaries. 11. The gathering and analysis of information on size location and makeup of the market. 12. Division of a market for a product into groups of customers who have the same needs and trades. 13. Occurs when goods or services are directly sold to the customers. 14. A product means to offer it in a limited market for a limited time.

Down 1. To build and maintain relationships with customers. 3. A pathway to direct products to consumers. 4. The point on which total revenues equal total cost of expenses. 6. Four basics strategies: product, place, price, and promotion. 7. The proccess of creating, promoting, and presenting a product or service to meet the wants and needs of customers.