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Vocabulary 4.00

Courtney Best

Vocabulary 4.00

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Across
3.An organization’s portion of the total industry sales in a specific market.
5.Marketing information developed from data that are collected for use in one particular
14.Situation that occurs when an economic want exists and there is an idea for a good or
17.A marketing-research method that gathers data by watching consumers.
18.Marketing research used to help the business forecast future business developments.
19.The division of a market on the basis of consumers' lifestyles and personalities.
20.One of the groups into which the total market is divided.
Down
1.The systematic gathering, recording, and analyzing of data about a
2.A face-to-face conversation in which a researcher surveys an individual to obtain research
4.The systematic gathering, recording, and analyzing of data about a specific issue, situation,
6.The master plan for conducting marketing research; lays out the types of data
7.Facts collected specifically for the problem or project at hand.
8.Facts and figures based on opinion and personal interpretations.
9.prediction.
10.An early sample or model of a product.
11.A breakdown of market share data that allows a company to measure its sales
12.The division of a total market into smaller, more specific groups.
13.a forecast of something to happen
15.A small-scale research study used to test the feasibility of a project or idea
16.The small segment of the total market interested in a subject.

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