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4.00 Vocabulary

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Across
4.Marketing research that collects information to help the business define its issue,
6.Measures of different aspects of society based on the experience and research of Geert Hofstede
9.An approximate judgment or calculation. An approximation of data; an “educated guess”
10.Facts and figures located inside the company.
13.A quantitative measure of the average number of times a target consumer is exposed to an advertising
14.Data available from inside and outside the business that have been processed and organized so that they can be used to create, communicate, and deliver value to customers and for managing customerrelations in ways that benefit the organization and its stakeholders; data collected from internal sources, external sources or marketing research
15.Knowledge, facts, or data presented in a useful form.
16.The division of a market on the basis of where consumers are located.
18.statement of the expected outcomes of a research project; a proposed explanation for something
19.Moving information through the appropriate channels or making information accessible
Down
1.n organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information.
2.Surveying individuals via the postal service to obtain research data.
3.A marketing function that involves gathering, accessing,synthesizing, evaluating, and disseminating information to aid in business decisions. Organized attempt by a business to gather information to make better decisions about marketing issues, strategies, & problems.
5.Facts and figures available in locations outside the company.
7.Something that actually exists; reality; truth, a true statement.
8.An internal network similar to the Internet that is accessible only by authorized personnel; used to access
11.Marketing data that are gathered informally from internal and external sources; may ormay not relate to any current issue or project
12.Records why items or orders are cancelled (i.e.pricing, back-order situation, color?); Used to
17.A marketing-research method that tests cause and effect by test marketing new products or comparing

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