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Unit 9: Marketing Information Management Vocabulary

Matthew McGuigan

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Across
5.An organization's portion of the total industry sales in a specific market.
6.Surveying individuals via the postal service to obtain research data.
7.Records of salespeople's meetings or contacts with customers
8.Causal research; marketing research that focuses on cause and effect and test "what if" theories
10.A quantitative measure of the average number of times a target consumer is exposed to an advertising message.
11.Data available from inside and outside the business that have been processed and organized so that they can be used to create, communicate, and deliver value to customers and for managing customer relations in ways that benefit the organization and its stakeholders; data collected from internal sources, external sources or marketing research
12.An early sample or model of a product.
14.One of the groups into which the total market is divided.
18.Forecasting methods based on numerical market data.
20.Moving information through the appropriate channels or making information accessible to those who need it.
22.The master plan for conducting marketing research; lays out the types of data needed, how much data to collect, what collection methods to use, and how data will be analyzed
26.The types of information studied in a marketing-research project (e.g., brand awareness, customer satisfaction, etc.); also known as constructs
33.The division of a total market into smaller, more specific groups.
35.A record of customers and the product(s) that they requested, along with records of complaints made by customers
38.Something that actually exists; reality; truth, a true statement.
41.Records why items or orders are cancelled (i.e.pricing, back-order situation, color?); Used to estimate the total sales that stand to be lost because items are under stocked. This report lists every item whose stock is currently zero and its Minimum, i.e. the number of items that should be in stock.
44.a forecast of something to happen
47.Measures of different aspects of society based on the experience and research of Geert Hofstede
49.An approximate judgment or calculation. An approximation of data; an "educated guess"
53.A small-scale research study used to test the feasibility of a project or idea
54.Facts and figures based on opinion and personal interpretations.
57.Activities involved in gathering information and creating goods and/or services based on that information.
58.Forecasting methods based on expert opinion and personal experience.
59.The edge achieved by businesses that offer something better than their competitors.
60.The small segment of the total market interested in a subject.
62.Marketing information developed from data that are collected for use in one particular situation
63.Reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
64.Marketing research that focuses on cause and effect and tests "what if?" theories. Also known as conclusive research.
65.Marketing research that gathers specific information related to the identified issue, situation, or concern.
66.Giving the same results every time.
67.A qualitative sales forecasting method that gathers opinions from company executives and from outside experts such as university professors, consultants, or industry analysts.
68.The process of collecting facts and figures
Down
1.Facts and figures available in locations outside the company.
2.A statement of the expected outcomes of a research project; a proposed explanation for something
3.An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information.
4.Surveying individuals via e-mail or Internet web sites to obtain research data
5.Marketing data that are gathered informally from internal and external sources; may or may not relate to any current issue or project
9.Text files that are put on a web-site visitor's hard disk and then later retrieved during subsequent visits to the site in order to track Internet behavior.
13.A marketing-research method that gathers data by watching consumers.
15.A breakdown of market share data that allows a company to measure its sales performance against those of its competitors
16.The division of a market on the basis of consumers' lifestyles and personalities.
17.The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences.
19.Software applications using database technology that enables a business to manage its information about customers, products, employees, and finances.
21.The basic issue that managers are facing; the reason they believe marketing research is necessary
23.A record of customers and the product(s) that they requested, along with records of complaints made by customers.
24.Situation that occurs when an economic want exists and there is an idea for a good or service to fulfill that want; a good or service that people are willing and able to buy.
25.Facts and figures located inside the company.
27.Marketing research used to help the business forecast future business developments.
28.Handling information, especially facts. Handling facts and figures. Analyzing the facts and figures collected and putting them into formats useful to the business.
29.A formal statement of what a marketing-research study will achieve.
30.An internal network similar to the Internet that is accessible only by authorized personnel; used to access information and communicate with others within an organization.
31.A marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions. Organized attempt by a business to gather information to make better decisions about marketing issues, strategies, & problems.
32.Numerical facts and figures
34.The division of a market on the basis of its physical and social characteristics.
36.Facts collected specifically for the problem or project at hand.
37.Knowledge, facts, or data presented in a useful form.
39.The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market. Involves the marketing function that links the consumer, customer, & public to the marketer through information.
40.A face-to-face conversation in which a researcher surveys an individual to obtain research data
42.A measure of how well a business has met its customers' expectations
43.Accustomed to making choices.
45.The division of a market on the basis of consumers' response to a product.
46.The division of a market on the basis of where consumers are located.
48.Marketing research that collects information to help the business define its issue, situation, or concern and decide how to proceed to address it
50.A marketing-research method that tests cause and effect by test marketing new products or comparing test groups with control groups. A marketing research that gathers specific information related to the identified issue, situation or concern.
51.Economical; good value in relation to the price, or cost.
52.Online storage that enables users to upload, store, and access their files via the Internet; users' files are maintained by a third-party at a remote database storage facility
55.A master plan detailing how research will be carried out; identifies types of data needed, how much data to collect, where to find the data, what data-collection methods to use, and how data will be analyzed
56.Computerized storage for information and facts. A virtual storage unit for information.
61.Facts and figures, Information and facts.

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