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9.01-9.07 Marketing Vocab Part Two

Matthew McGuigan

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2.A record of customers and the product(s) that they requested, along with records of complaints made by customers.
7.Facts and figures that have been collected for purposes other than the project at hand.
8.Exploratory research conducted with the purpose of providing a more complete understanding of the problem and the total business environment in which it exists
9.A formal statement of what a marketing-research study will achieve.
10.Based on fact; relevant. Measuring what the researcher intends to measure.
11.The entity or element that is being studied in market research (e.g., individual, household, etc.)
12.A master plan detailing how research will be carried out; identifies types of data needed, how much data to collect, where to find the data, what data-collection methods to use, and how data will be analyzed
13.An economic and sociological measure of a person's income, education, and occupation
1.A qualitative sales forecasting method that gathers information about consumers' plans to purchase.
3.Surveying individuals via phone to obtain research data
4.Marketing Information developed from data that have already been collected by others
5.A marketing-research method that involves asking consumers questions in order to learn their opinions and the reasons behind those opinions.
6.A prediction of future sales over a specific period of time.

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