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Crossword Puzzle Part Two.

Macy Thomas

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Across
3.Surveying individuals via phone to obtain research data
5.An economic and sociological measure of a person's income, education, and occupation
6.The entity or element that is being studied in market research (e.g., individual, household, etc.)
Down
1.A qualitative sales forecasting method that gathers information about consumers' plans to purchase.
2.A marketing-research method that involves asking consumers questions in order to learn their opinions and the reasons behind those opinions.
4.Based on fact; relevant. Measuring what the researcher intends to measure.

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