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chapters 1-9

Diana Sanchez

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1.the money left after all costs and expenses of a business are paid.
2.the study of the choices and decisions that affect marketing, distributing, and using goods and services.
6.people who use products.
7.any form of communication used to persuade people to buy products.
11.the goods, service, ideas, or combination of those things related to sports that provide satisfaction to a consumer.
14.all the marketing activities designed to satisfy the needs and wants of sports consumers.
17.the physical development of an area, including the major public systems, services, and facilities of a country or region needed to make a location function.
20.the loss of the opportunity that is passed up in order to receive something in exchange.
21.physical goods that offer benefits to the consumer.
22.an agreement or contract for a sports organization to sell a parent company’s good or service within a given area.
24.a strategy to offset business risks.
28.the unauthorized use of an owner’s or creator’s music, movies, or other copyrighted material.
29.a way of analyzing a market by specific characteristics to create a target market.
33.the path a product takes from the producer to the costumer.
34.any form of communication through which one industry relies on another industry to promote its product.
35.The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants.
39.a product related to or created from the core product.
40.the legal protection of a creators’ intellectual property or products.
42.a nonphysical service such as tennis lessons, personal training, or sports camps.
44.a law that bans gender discrimination in schools that receive federal funds.
45.idea that organizations need to satisfy their customers while also trying to reach their organizations’ goals.
46.gross income.
47.approval or support of a product or idea, usually by a celebrity.
48.as a characteristic of free enterprise, the struggle among companies for customers.
49.things that people desire based on personality experiences, or information about a product.
50.a device used to view a sequence of moving pictures.
1.the total assortment of products that a company makes and/ or sells.
3.the promotion of a company in association with a property.
4.unforeseen events and obstacles that can negatively affect business.
5.a person who does not get paid to play a sport.
8.marketing activity on a local community level.
9.group of closely related products manufactured and/or sold by a company.
10.money left to spend after necessary expenses are paid.
12.statistics that describe a population in terms of personal characteristics.
13.a good or service that any for-profit industry sells to its customers.
15.a lack of basic necessities such as food, clothing, or shelter.
16.the main product, such as sports event, movie, stage show, or book.
18.consumers’ attitude that occurs when they are happy with a company and become repeat customers.
19.sellers of products.
23.an athlete who has the will and ability to earn an income from a particular sport.
25.(National Collegiate Athletic Association) a national organization that governs college athletics and oversees important decisions pertaining to athletics.
26.a specific group of costumers that an organization selects as the focus of its marketing plan.
27.a person who may play, officiate, watch or listen to sports, or read, use, purchase, and/or collect items related to sports.
30.a combined action that occurs when products owned by one source promote the growth of related products.
31.use of ancillary products such as merchandise as promotional tools.
32.a combination of four basic marketing strategies, known as the 4 Ps- product, price, place, and promotion.
36.sports that involve non-traditional, daring methods of athletic competition.
37.the overlapping of product promotion.
38.a payment for material that has been copyrighted, or legally declared as belonging to the creator.
41.(gross domestic product) the value of all goods and services produced within a country.
43.potential customers with shared needs who have the desire and ability to buy a product.

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