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Across 3. includes newspapers, magazines, direct mail, signs and billboards 5. Ads are placed here by advertisers to target their message to a specific audience 8. Agencies or means used to convey advertising messages to public 9. Free pens, key chains, note pads with printed company information 12. type of print media that is in 98% for American households 15. uses either e-mail or the World Wide Web

Down 1. Advertising that uses public transportation 2. a company wants to create a favorable image and goodwill in market place 4. Ahead of the times 6. Direct mail is also known as______ 7. Everyone's doing it. 10. reaches 96% of people over age 12. 11. Advertising that is used to increase sales 13. Techniques used to influence opinions, emotions, attitudes 14. Media that uses TV and Radio