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Advertising

T. Colvin

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Across
5.type of print media that is in 98% for American households
6.includes newspapers, magazines, direct mail, signs and billboards (2 Words)
7.Ahead of the times (2 Words)
10.Purchasing American made goods
13.Ads are placed here by advertisers to target their message to a specific audience
15.Name Calling is also known as (2 Words)
17.Advertising that is used to increase sales
19.Advertising that uses public transportation
20.4 out of 5 doctors (2 Words)
21.uses either e-mail or the World Wide Web (2 Words)
Down
1.reaches 96% of people over age 12.
2.a company wants to create a favorable image and goodwill in market place (2 Words)
3.Media that uses TV and Radio
4.Everyone's doing it.
6.Like a Good Neighbor (2 Words)
8.Celebrity endorsements
9.Repeated
11.Techniques used to influence opinions, emotions, attitudes
12.Free pens, key chains, note pads with printed company information (2 Words)
14.Attracts attention
16.Direct mail is also known as______ (2 Words)
17.Emotional word
18.Agencies or means used to convey advertising messages to public

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