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Chapter 8 Marketing

Mrs. T.

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Across
1.The set of all product lines and individual products that a firm sells. (2 Words)
5.Products that are bought quickly as unplannedpurchases because of a strongly felt need. (2 Words)
6.Products that have no brand at all other than identification of their contents and the manufacturer or middleman. (2 Words)
10.A product's ability to satisfy a customer's needs or requirements.
12.Customers insist on a firm's branded product and are willing to search for it. (2 Words)
15.Brands created by producers (2 Words)
17.A word, letter, or a group of words or letters. (2 Words)
18.What the seller promises about its product.
19.A 1975 law requiring that producers provide a clearly written warranty if they choose to offer any warranty (2 Words)
20.Those words, symbols, or marks that are legally registered for use by a single company. (2 Words)
Down
2.Special identifying marks for each product readable by electronic scanners. (3 Words)
3.A set of individual products that are closely related. (2 Words)
4.The competition between dealer brands and manufacturer brands. (4 Words)
7.Those words, symbols, or marks that are legally registered for use by a single company to refer to a service offering. (2 Words)
8.A brand name that is used for several products. (2 Words)
9.Potential customers won't buy a brand unless its image is changed. (2 Words)
11.Customers remember the brand. (2 Words)
13.The need satisfying offering of a firm
14.Promoting and protecting the product.
16.A 1946 law that spells out what kinds of marks (including brand names) can be protected and the exact method of protecting them. (2 Words)

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