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BRAND MANAGEMENT - VOCABULARY

BUSINESS ENGLISH 1 - UNIT 1

Read the definitions and select word partnerships that match them. Leave one space between the words.

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Across
3.Knowledge and recognition of brands
4.Show a product for the first time to the public
5.Introduction, growth, maturity and decline of a product
7.A company that is a strong competitor for the market leader
8.Portion of sales of the market controlled by a company
9.Mental associations that consumers make about a brand
11.Using a brand name on other types of products
12.A product that sells more than other similar products
13.Group of buyers with similar characteristics
Down
1.Using famous people to promote products
2.When consumers always buy the same brand
5.Variety of products offered by a company
6.Showing products in movies or TV shows
7.Collecting and analyzing information about the market
10.Specific words given to products that identify a brand

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