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Across 4. Segmenting a market base on the way customers use a product or behave toward a product. Types of behavioral segmentations are product benefits, usage, loyalty, and occasions. 7. Ratings assigned to products. 8. A defined promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected. 10. Finding out what customers want and producing those products the way they want them. 11. Are developed to accomplish goals and it reflects the method to achieve the goal (what to do). 12. An itemized list of goods shipped or services rendered, stating quantities, prices, fees, shipping charges, etc. Also known as a "bill." 15. name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products. 17. The results of marketing research that are used to plan for future marketing or product development activities. 18. Listening to and understanding the customer. Customer satisfaction is high priority. 28. determining and adjusting of prices to maximize return and meet customers’ perceptions of value 30. obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities 31. determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities 32. Goods that can be touched, tasted, seen, smelled, and/or heard 33. An itemized catalog or list of tangible goods or property, or the intangible attributes or qualities. 34. Services, productive activities we pay others to perform. 35. Guidelines for selling. How will products be sold? 36. Warranties that do not contain the provisions of full warranties, may exclude certain parts of the product from coverage.

Down 1. gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions 2. communicate information about goods, services, images, and/or ideas to achieve a desired outcome 3. statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo. 5. Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation. 6. 4P’s of Marketing; price, product, promotion, product. 9. Conditions that may apply to each type of sale. 13. Products are sold directly to the user. 14. A promise made by the seller to the consumer that the seller will refund the consumer’s purchase price if the product doesn’t perform as expected. 16. Promises expressed in a specific statement concerning the quality of the product; can be written or oral. 19. Determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities. 20. are developed to accomplish the strategies; it is the how things will be done, daily actions. 21. It is valuable information because businesses can tailor their product mix based on location. Characteristics are nations, states, regions, counties, cities, or neighborhoods. 22. A way of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals. 23. Guidelines for servicing customers. 24. the guiding principle for all business decisions and provides direction for planning. 25. Unstated warranty understood by the consumer and the seller that a product will perform as expected 26. Statements that specify a product’s size, contents, and/or quality. 27. identifying, selecting, monitoring, and evaluating sales channels. 29. Warranties that cover the entire product if the product is found to be defective 30. Characteristics reflect consumer buying behaviors. The characteristics are Interests, Habits, Activities, Lifestyles, Opinions, & Hobbies.