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Across 1. Customer Relationship Management 5. Shortsightedness 6. Customer Lifetime Value 9. Fulfillment of a desire 10. Desire 11. Awareness 14. Contribution 15. Create a good rapport 17. An act of assistance 19. Supplier 20. User 21. Exchange 22. Father of Marketing is Philip____________

Down 2. Place where buying and selling happens 3. Marketing in action is marketing__________ 4. Competitor 6. Purchaser 7. Communicating the value of a product to customers 8. Act as a mediator 12. Know-how 13. Worth 16. Value Proposition 18. Requirement