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Across 4. Return on Marketing Investment 6. Plan of action 8. The restriction of an activity 12. Vertical and Horizontal lines 13. Attack 18. Process of division 20. In the Sky 22. Change 25. Chance 26. An area 28. Lack of strength 30. Higher position 32. Purpose 33. Detailed investigation 34. Capacity 36. Measurable end result 37. Steady profit

Down 1. Creating an Identity 2. An object marked with concentric circles 3. Quality, Service, Cleanliness, and Value 5. Execution 7. A thing 9. Money charged 10. The act of growing 11. Bad is going to happen 14. Reduction 15. Variation 16. Combining ingredients 17. A punctuation mark 19. Plan to achieve 20. Strategic Business Units 21. Chief Marketing Officer 23. Collection 24. A basic Management function 27. Holding back 29. A four-legged animal that is often kept as a pet 31. Ability to think 35. Boston Consulting Groups