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Across 4. ________line: automobile production line 6. common operation process 8. marketing mix 9. _______ flow: example is oil refinery 10. Organization___________: content of an Operations Plan 12. _________ Analysis: responds to “Where have we been?” 13. possible sequences of activities to only one possible sequence 14. customer characteristics: 15. commercial news. 17. Marketing ___: 4 Ps 19. Marketing _________: gathering of data to determine price 20. customer characteristic 21. common gathering approach. 24. data gathering of past sales 26. place_________: the path that goods and services take in moving from producer the 27. product feature 28. common operation process 30. resource inputs are converted into useful outputs 31. the simplest gathering approach. 33. __________advantage: built by process flow structures are 34. product feature 37. _________groups: informal method for in-depth information gathering. 38. Market ____________ : market division 39. _________ data: secondary sources 40. _____________ Management Procedures: operations plan content 41. building construction

Down 1. ______ market: specific group of potential customers 2. product feaure 3. Marketing Plan characteristic 5. _____shop: example of job shop 6. Market______ : introduction the product with a low price. 7. _________Analysis: describes past and present business achievements of new venture. 11. companies sell their products at a higher price. 15. customer characteristic 16. an example of batch process 17. ____________ System: interacting internal and external factors to meet customer needs. 18. ___________Selling:persuasive sales on one-to-one basis. 22. ________Planning: understand the sources of demand 23. rate of use 25. common gathering approach 29. Operations____________:efficient policy implementation 32. ___________usage:responsibility of operations management = 34. satisfies customer needs 35. _________Control Procedures: operations plan content 36. Marketing Plan characteristic