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Advertising Vocabulary

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Across
3.information about the degree of certainty involved in an action
5.spoken, print, graphic or electronic communications with a public audience (2 Words)
11.a visual such as a photograph or a drawing
12.is a word class that may modify (add a description to) nouns
15.the reason a text has been created
16.relates to a sense of beauty or an appreciation of artistic
18.paints a clear picture in the reader’s mind that appeals to the senses: sight, hearing, smell, taste and touch
19.giving an object human or animal qualities
22.give importance to particular parts of text
24.questions that are asked but don’t really require an answer. (2 Words)
25.components of a text such as layout, placement, salience, size, shape, colour, shot size and camera angle (2 Words)
29.when the same sound is repeated at the beginning of a word
31.the range of the voice, from high to low, varied during speaking for effect
32.the loudness or softness of a voice, sound or music
33.words telling who or what is involved in the sentence
34.state or imply that something is something else, for example: ‘Life is a rollercoaster.
35.the humorous use of a word to bring out more than one meaning; a play on words
36.words and phrases that link ideas (2 Words)
Down
1.the product or products being promoted
2.how quickly or slowly a text is written, delivered or read
4.include visual features and text structure in advertisements (2 Words)
6.the intended group of readers, listeners or viewers
7.slightly smaller font that gives you the next most important information
8.the arrangement of an advertisement
9.highlights what is important in the text or image
10.When keywords are used again and again
13.word groups/phrases used in a way that differs from expected or everyday usage (2 Words)
14.a heading at the top of an article or page that is used to grab attention
17.positive or negative language that judges the worth of something (2 Words)
20.There are 3 types - 1st person, 2nd person, 3rd person (2 Words)
21.the ways in which information is organised in different types of texts (2 Words)
23.a tool that is used to get people’s attention by persuading
26.using the words ‘as’ or ‘like’ to make a comparison
27.the attitude expressed by a writer about a topic or to the reader
28.is a word class that may modify (add a description to) verbs
30.an easily recognisable design used by an organisation to represent it

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