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Across 1. An undifferentiated marketing strategy helps you build economies of - 9. _____ is developing a marketing strategy aimed at influence how a particular market segment perceives a good or service 11. _____ channels are more common in business-to-business markets than they are in consumer markets 14. _____ selection explains why one person notices something in the environment and another person does no 16. If you buy something and then have negative or uneasy feelings, you are suffering from cognitive... 18. The Federal Trade Commission can order _____ advertising if a claim in an ad is proven to be deceptive 22. a _____ innovation creates major changes in the ways that people accomplish tasks 24. With ____ products, higher prices can lead to higher demand. 25. ____ occurs when a firm reduces package content without changing package size, while maintaining or increasing the price 26. Data mining allows firms to conduct market _____ analysis 27. The so-called "live-with-the-natives" research method is called - 30. Offering different products to customers with different needs is an example of market... 32. ____ demand occurs when the demand for one product comes from demand for another 33. A _____ group has about 8 to 12 members 35. Online ____ can be an excellent way to conduct consumer research 38. indirect channels allow firms to take advantage of consumers' ____ loyalty 39. ____ distribution is common for convenience products (such as candy and gum) 41. Data mining can help firms identity ____ customers 42. Not recommending a service provider because of a poor experience pertains to the _____ aspect of services 43. if demand is _____, increases in price result in increases in total revenue 44. A professor might hang her diploma on the wall to deal with the ____ of services. 46. A ___ Marketing System is a channel in which there is cooperation among channel members at two or more channel levels 49. Kraft is in the _____ market 51. A _____ question offers participants two answer choices 52. You buy a South Alabama baseball cap at the bookstore. That cap probably was made by an outside firm under a _____ agreement. 54. _____data is often inexpensive 56. when a channel member has knowledge unavailable to others, it gains influence in the channel do to its _____ 57. ______ wholesalers take title to merchandise 58. branding allows consumers to be more _____ shoppers

Down 2. Laws are enforceable in the 3. _____ leaders often influence other’s attitudes or behaviors because other perceive the opinion leader as possessing expertise about a product 4. Store brands are also called ____ brands 5. Wal-Mart sells egg nog only during December - when customers want egg nog. Wal-Mart is offering ___ utility. 6. A ___ has a quick acceptance after introduction (a steep curve) and a quick decline in acceptance (also a steep curve) 7. During the growth phase of the product life cycle, a firm wants to encourage... 8. a firm that uses 2 or more channels to distribute the same goods is engaging in ____ distribution 9. Motivation, attitudes, and perceptions are all ____ influences on consumer behavior. 10. during the maturity phase of the product life cycle, ____ ads are common 12. A _____ sample uses whichever people are most available 13. With specialty products, customers won't accept... 15. When consumers recognize that things aren't what they want them to be, they are in the problem _____ phase of the consumer purchase decision process. 17. If a business orders the same thing every month, it is engaging in a ____ rebuy 19. Dell Computers engages in mass... 20. Service based firms use ___-management pricing to deal with the fact that one cannot create an inventory of services. 21. ______ markets are often geographically concentrated 23. Coke offered Coke Classic, then it offered Coke with vanilla. Coke with vanilla was an example of a line ____. 28. You scratch my back and I'll scratch yours explains the principle of - 29. People who prefer a simpler lifestyle is a _____ segmentation variable 30. A truck stop sells $200 bottles of Dom Perignon. This is ______ merchandising. 31. With product ___, a firm uses different marketing mix activities to help consumers perceive the product as different and better than competing products 34. Sampling often involves getting a ____ sample of the population 36. With ____ pricing, a firm offers a low initial price, then raises the price later. 37. With a _____ sample, each member of a population has some chance of being selected for the sample 40. The _____ phase of the product life cycle has high investment costs in product development. 45. McDonalds offers a hamburger for $2, fries for $1, and Cokes for $2. Or you can get all three for $3.50. The deal for purchasing the items together is an example of _____ pricing. 47. a product ____ is a group of closely-related products 48. If you use your firm's name as your brand's name, you are engaging in _____ branding. 50. The Consumer Bill of Rights includes the right to be 53. ____ promotions are useful if a firm has an immediate objective 55. _____ marketing is when businesses become involved in "good works"