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Across 9. Usefulness added to a product through communication 10. One of the 4 P's of marketing 11. You cannot touch it 15. Marketing to a certain group of people, a select audience 17. Products usefulness is increased because it's location 18. Usefulness of a product ( added value) 19. Studying and researching

Down 1. Budgeting for marketing activities, obtaining the necessary funds needed for operations etc 2. Designing, developing, maintaining, improving, and acquiring products and services that meet consumer needs. 3. Persuading, informing, and advertising about your business 4. Changing raw materials into usable goods or putting parts together to make them more useful 5. Selling and communicating the value of products and services 6. Goods you can touch 7. How you get the goods to the customers 8. Exchange of product for money 12. Making a product available at the right time 13. Intangible items that you can not touch. 14. Providing goods for a profit 15. The process of planning,pricing, promoting, selling, and distributing ideas, goods or services to create exchanges that satisfy customers 16. The best way for customers to locate, obtain, and use the products and services.