surroundings		Political
Controllable factors		Cultural
A business organization that makes, buys, or sells goods or provides services in exchange for money		Company
Opponents in business		Macro environment
Uncontrollable factors		Competitor
Is a person or entity that is the source for goods or services		Economic
A person that acts as a messenger between two people or groups of people		Microenvironment
A business that provides similar products or services		Competitors
Communal		Intermediary
A person who buys goods or services		Natural
Factors such as age, race, sex, and economic status, level of education, income level and employment, among others		Demographic
Is the social science that analyzes the production, distribution, and consumption of goods and services		Technological
Products or services not made or caused by humankind		Customer
Create new products and market opportunities		Environment
Dealing with the structure or affairs of government		Supplier
Is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, etc.,		Public