imagery		An impersonal text written by students and scholars in response to a specific question. Its aim is to discuss this question with reference to evidence and logic
concrete words		Figurative language (symbols, metaphors and similes)
metaphor		This term is used when the writer appeals to the reader's sense of logic
abstract words		What the writer wants to do with the text, e.g., persuade, state an opinion, inform, instruct or entertain
target group		This is the term to use when something or somebody is spoken of as if it were something else (e.g.,"Life is a journey").
simile		This term is used when the writer appeals to the reader's feelings
composition/structure		The (negative, positive or neutral) associations, emotions and attitudes of a given word
the subject of the text		The way the text has been written (vocabulary, syntax, use of imagery, tone etc.)
the aim of the text		Words that refer to things you can see, hear, taste, touch, and/or smell (e.g., lion, girl, house and carrot)
connotations		An assertion seemingly opposed to common sense but which may yet have some truth in it
style		Repetition of the same sound beginning several words in sequence (e.g., Bugs Bunny beats the blues)
symbol		The intended reader
pathos		What the text is essentially about, e.g., war or crime
logos		The selection and organization of the material (i.e., the events, descriptive passages etc.) that makes up the text
ethos		An object, a person or an event which is actually physically present in the text but also represents something more abstract
personal/literary essay		A text in which the writer treats and discusses a subject in a subjective way, often referring to personal anecdotes and the like
paradox		A comparison using either "as" or "like" as the link (e.g., Luke fights like a lion)
alliteration		Words that have no physical references (e.g., success, freedom, happiness)
academic/analytical essay		This term is used when the writer attempts to underline his own credibility in relation to the subject-matter