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Martin Ortega Reyes

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Product mix Refers to the use of an established brand name for products in unrelated markets.
Product mix Refers to the set of beliefs that customers hold about a particular brand.
Brand A name, term, sign, symbol or design, or a combination of these, that is intended to identify the goods and services
Diversification Could, therefore, contain several or many product lines.
Brand A group of brands that are closely related in terms of their functions and the benefits they provide.
Market penetration A mean of differentiating a company’s products and services from those of its competitors.
Quality Can be achieved through several means, including brand name, image, service standards, product guarantees, packaging and the way in which it is delivered.
Brand image It's created by producers and bear their chosen brand name. The producer is responsible for marketing the brand. The brand is owned by the producer.
Portfolio planning It's about the place a brand occupies in a market in the minds of consumers.
PLC Are created and owned by businesses that operate in the distribution channel
Product Sell existing products into new markets
Manufacturer brand Develop new products for new markets
Owm label brands Occurs when a brand tries to change its market position to reflect a change in consumer’s tastes.
Product line The process of managing groups of brands and product lines
Market development Relates to the total set of brands marketed by a business
Brand equity Refers to the use of a successful brand name to launch a new or modified product in a new market.
Brand equity The stages through which individual products develop over time
Brand stretching Anything that is capable of satisfying customer needs
Repositioning It's a vital ingredient of a good brand.
Positioning Refers to the value of a brand.
Brand extension Also includes other “intangible” assets such as patents, trademarks and channel relationships.
Positioning Increase sales of an existing product in an existing market
Product group Another name for product line.

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