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Unit 3 ACE

A quality that characterize the new beginning with the letter T: timeliness
A wire service that provides stories to media journalists: associated press
This act gave the federal government more power to eavesdrop on journalists: patriot
Changing channels or muting sound: zapping
Interesting stories not often timely and featured in segments: soft news
All forms of media strive for ________: credibility
_______ is an important part of PR, used to provide information to the public: internet
The second step of a PR campaign: planning
_______ is a form of non-personal presentation & promotion of ideas, goods, and services: advertising
Adverting grew through the rise of _______: television
________ advertising has grown in the past few years: online
________ to business advertising makes up a significant portion of the industry: business
Breaking news, story being unfolded while reported: hard news
TV can produce this kind of behavior: prosocial
A free-lance reporter who works on as need basis: stringer
Started the first advertising agency in Philadelphia: Palmer
These researchers improve understanding of impact of media: theoretical
They have special privileges to protect their names from their source of new: reporters
Fast forward past ads: zipping
These laws protects authors from unfair use of their work: copyright
________ is NOT protected by the First Amendment: obscenity
All media organizations have organization ______: codes
Surveys and _______ are the two main quantitative techniques used to study the effect of mass communication: experiments
This can serve as a socialization force when they are the primary source of information about a topic: media
They decide what stories to cover, how to cover them, and who should write them: editors
Refers to the false statement which negatively affects someone’s reputation: defamation

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timeliness
associated press
patriot
zapping
soft news
credibility
internet
planning
advertising
television
online
business
hard news
prosocial
stringer
palmer
theoretical
reporters
zipping
copyright
obscenity
codes
experiements
media
editors
defamation

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