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1.Brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label.
3.The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.
4.Brands for which the owner of a well-known name grants licensing rights to a retailer or third party.
10.Intangible value of a particular company or product based on consumer perception.
11.The action of helping or doing work for someone.
12.A short and striking or memorable phrase used in advertising.
13.The stage of loyalty where the buyer will accept no alternative and will search extensively for the required brand.
2.The art of bridging the gap between our target audiences and the organisation we are promoting.
4.A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
5.Consumer products are distinguished by the absence of a brand name.
6.Designate with the brands of joint manufacturers or sponsors.
7.The proprietary combination of names, symbols, and colors that convey visually a brand's identity.
8.An official list or record, for example of births, marriages, and deaths, of shipping, or of historic places.
9.The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

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