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vocab 4.00


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5.A marketing-research method that involves asking consumers questions in order to learn their opinions and the
6.A formal statement of what a marketing-research study will achieve
8.The entity or element that is being studied in market research
9.The systematic gathering, recording, and analyzing of data about a specific issue, situation,
10.A marketing-research method that gathers data by watching consumers.
11.A record of customers and the product(s) that they requested, along with
13.Numerical facts and figures
14.One of the groups into which the total market is divided.
15.Facts and figures based on opinion and personal interpretations
16.A prediction of future sales over a specific period of time.
17.An early sample or model of a product.
22.Marketing research used to help the business forecast future business developments.
23.Giving the same results every time
26.Facts and figures that have been collected for purposes other than the project at hand.
28.Surveying individuals via phone to obtain research data
29.Marketing information developed from data that are collected for use in one particular
30.Exploratory research conducted with the purpose of providing a more complete understanding
32.The division of a total market into smaller, more specific groups
34.The master plan for conducting marketing research; lays out the types of data
35.The small segment of the total market interested in a subject.
36.The division of a market on the basis of consumers' lifestyles and personalities
37.a forecast of something to happen
38.Facts collected specifically for the problem or project at hand.
39.An economic and sociological measure of a person’s income, education, and occupation
40.A master plan detailing how research will be carried out; identifies types of data needed, how
1.The systematic gathering, recording, and analyzing of data about a
2.The types of information studied in a marketing-research project (e.g., brand awareness,
3.Based on fact; relevant. Measuring what the researcher intends to measure.
4.Forecasting methods based on expert opinion and personal experience
7.Situation that occurs when an economic want exists and there is an idea for a good or
12.A record of customers and the product(s) that they requested, along with
18.A qualitative sales forecasting method that gathers information about consumers'
19.Activities involved in gathering information and creating goods and/or services
20.An organization’s portion of the total industry sales in a specific market.
21.Marketing Information developed from data that have already been collected by others
24.A breakdown of market share data that allows a company to measure its sales
25.Forecasting methods based on numerical market data.
27.A face-to-face conversation in which a researcher surveys an individual to obtain research
33.A small-scale research study used to test the feasibility of a project or idea

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