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Unit 9: Marketing Information Management Vocabulary

Matthew McGuigan

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1.An organization's portion of the total industry sales in a specific market. (2 Words)
3.The division of a market on the basis of its physical and social characteristics. (2 Words)
6.Marketing research that collects information to help the business define its issue, situation, or concern and decide how to proceed to address it (2 Words)
9.Measures of different aspects of society based on the experience and research of Geert Hofstede (5 Words)
12.Handling information, especially facts. Handling facts and figures. Analyzing the facts and figures collected and putting them into formats useful to the business. (2 Words)
13.Causal research; marketing research that focuses on cause and effect and test "what if" theories (2 Words)
15.Forecasting methods based on numerical market data. (2 Words)
17.Data available from inside and outside the business that have been processed and organized so that they can be used to create, communicate, and deliver value to customers and for managing customer relations in ways that benefit the organization and its stakeholders; data collected from internal sources, external sources or marketing research (2 Words)
18.The basic issue that managers are facing; the reason they believe marketing research is necessary (2 Words)
19.Text files that are put on a web-site visitor's hard disk and then later retrieved during subsequent visits to the site in order to track Internet behavior.
21.The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences. (4 Words)
22.Numerical facts and figures (2 Words)
24.A record of customers and the product(s) that they requested, along with records of complaints made by customers. (4 Words)
27.Software applications using database technology that enables a business to manage its information about customers, products, employees, and finances. (4 Words)
33.A breakdown of market share data that allows a company to measure its sales performance against those of its competitors (3 Words)
35.Accustomed to making choices.
38.The division of a market on the basis of consumers' lifestyles and personalities. (2 Words)
39.The master plan for conducting marketing research; lays out the types of data needed, how much data to collect, what collection methods to use, and how data will be analyzed (2 Words)
40.The process of collecting facts and figures (2 Words)
41.Marketing research that gathers specific information related to the identified issue, situation, or concern. (2 Words)
45.Something that actually exists; reality; truth, a true statement.
46.Surveying individuals via e-mail or Internet web sites to obtain research data (2 Words)
47.A face-to-face conversation in which a researcher surveys an individual to obtain research data (2 Words)
50.Reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period. (2 Words)
52.Marketing research used to help the business forecast future business developments. (2 Words)
54.Facts and figures located inside the company. (2 Words)
55.A measure of how well a business has met its customers' expectations (2 Words)
57.Facts and figures available in locations outside the company. (2 Words)
60.Moving information through the appropriate channels or making information accessible to those who need it. (2 Words)
61.Situation that occurs when an economic want exists and there is an idea for a good or service to fulfill that want; a good or service that people are willing and able to buy. (2 Words)
62.Marketing data that are gathered informally from internal and external sources; may or may not relate to any current issue or project (2 Words)
63.An approximate judgment or calculation. An approximation of data; an "educated guess"
64.Marketing information developed from data that are collected for use in one particular situation (2 Words)
65.A quantitative measure of the average number of times a target consumer is exposed to an advertising message.
66.Giving the same results every time.
67.a forecast of something to happen
2.A record of customers and the product(s) that they requested, along with records of complaints made by customers (4 Words)
3.Facts and figures, Information and facts.
4.An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information. (4 Words)
5.A marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions. Organized attempt by a business to gather information to make better decisions about marketing issues, strategies, & problems. (2 Words)
7.The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market. Involves the marketing function that links the consumer, customer, & public to the marketer through information. (2 Words)
8.One of the groups into which the total market is divided. (2 Words)
10.Economical; good value in relation to the price, or cost.
11.Online storage that enables users to upload, store, and access their files via the Internet; users' files are maintained by a third-party at a remote database storage facility (2 Words)
14.The division of a market on the basis of consumers' response to a product. (2 Words)
16.The small segment of the total market interested in a subject.
20.Surveying individuals via the postal service to obtain research data. (2 Words)
23.Forecasting methods based on expert opinion and personal experience. (2 Words)
25.An internal network similar to the Internet that is accessible only by authorized personnel; used to access information and communicate with others within an organization.
26.A formal statement of what a marketing-research study will achieve. (2 Words)
28.Facts collected specifically for the problem or project at hand. (2 Words)
29.Activities involved in gathering information and creating goods and/or services based on that information. (3 Words)
30.The edge achieved by businesses that offer something better than their competitors. (2 Words)
31.A master plan detailing how research will be carried out; identifies types of data needed, how much data to collect, where to find the data, what data-collection methods to use, and how data will be analyzed (2 Words)
32.The types of information studied in a marketing-research project (e.g., brand awareness, customer satisfaction, etc.); also known as constructs (2 Words)
34.A statement of the expected outcomes of a research project; a proposed explanation for something
36.The division of a market on the basis of where consumers are located. (2 Words)
37.Records why items or orders are cancelled (i.e.pricing, back-order situation, color?); Used to estimate the total sales that stand to be lost because items are under stocked. This report lists every item whose stock is currently zero and its Minimum, i.e. the number of items that should be in stock. (3 Words)
42.The division of a total market into smaller, more specific groups. (2 Words)
43.A qualitative sales forecasting method that gathers opinions from company executives and from outside experts such as university professors, consultants, or industry analysts. (2 Words)
44.Facts and figures based on opinion and personal interpretations. (2 Words)
48.Knowledge, facts, or data presented in a useful form.
49.A small-scale research study used to test the feasibility of a project or idea (2 Words)
51.Marketing research that focuses on cause and effect and tests "what if?" theories. Also known as conclusive research. (2 Words)
53.Computerized storage for information and facts. A virtual storage unit for information.
55.Records of salespeople's meetings or contacts with customers (2 Words)
56.A marketing-research method that gathers data by watching consumers.
58.A marketing-research method that tests cause and effect by test marketing new products or comparing test groups with control groups. A marketing research that gathers specific information related to the identified issue, situation or concern.
59.An early sample or model of a product.

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