My Puzzles
Report bug
Collected Puzzles
User listed puzzles
Random Puzzle
Log In/Out

Building Strong Brands

Raju Rathipelli @ RK Business School, Hyderabad

Brand Equity It begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies.
Brand A name, sing, symbol, design to differentiate
Brand Valuation The differential effect that knowing the brand name has on customer response to the product or its marketing
Customer Equity Store Brand
Brand Position The value of the customer relationships that the brand creates
Brand Name Selection National Brand
Manufacturer’s Brand It is the act of designing the company is offering and image in such a way that it occupies a distinctive place in the minds of the target customers
Private Brand A marketing partnership between at least two different brands of goods or services
Licensed Brand Estimating the total financial value of a brand
Co-branding The leasing of a brand name to a company other than the owner of that particular brand

Use the "Printable HTML" button to get a clean page, in either HTML or PDF, that you can use your browser's print button to print. This page won't have buttons or ads, just your puzzle. The PDF format allows the web site to know how large a printer page is, and the fonts are scaled to fill the page. The PDF takes awhile to generate. Don't panic!

Web armoredpenguin.com

Copyright information Privacy information Contact us