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Ethics Ethical theory that is founded on the ability to predict the consequences of an action
Deontological Theory An ethical theory of time-and-place ethics; that is, the ethical truths depend on the individuals and groups holding them
Utilitarian Ethical Theory Ethical theory that states that people should adhere to their obligations and duties when Analyzing an ethical Dilemma
Casuist ethical theory Ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm's operation
Moral Relativism The moral principle or values that generally govern the conduct of an individual or group
Virtue A guideline to help marketing managers and other employees make better decisions
Morals Ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes
Code of Ethics A law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries
Foreign Corrupt Practices Act (FCPA) The cooperative marketing efforts between a for-profit firm and a nonprofit organization
Corporate social responsibility (CSR) The rules people develop as a result of cultural values and norms
Stakeholder Theory A character trait valued as being good
Pyramid of corporate social responsibility The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
Sustainability A business's concern for society's welfare
Green Marketing The idea that socially responsible companies will outperform their peers by focusing on the world's social problems an viewing them as opportunities to build profits and help the world at the same time
Cause-related Marketing A model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilites and that the firm's economic performance supports the entire structure

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