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Marketing - Chap 5 Terms

Chap 5 Terms

1social media _____individuals with the capability of affecting the opinions and actions of others
2social media platforms _____the home base for an online community
3social media marketing (SMM) _____developing a conversation with current and potential customers on social media platforms
4influencers _____different forms of online communication through which users can create communities to exchange information, ideas, messages, and other content
5content marketing _____creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action

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