price		costs that remain stable at any production level within a certain range
volume or sales objectives		the amount of funds required to purchase a product
competition objectives		using the product cost plus a target markup percentage to calculate the sales price
prestige pricing		the portion of sales revenue left over after paying product costs
cost-based pricing		the relationship between prices, demand, and overall profitability
markup		the method for determining the amount of product that must be sold at a given price to generate sufficient revenue to cover total costs - both fixed and variable
margin		picing practices aimed at achieving a particular sales volume or market share
variable costs		costs that change with the level of production
fixed costs		pricing practices intended to maintain pricing parit or emphasize overall product value to avoid direct price comparison
breakeven analysis		the cost multiplied by one plus the target markup percentage
cost-volume-profit (CVP)		establishing a relatively high price to develop and maintain an image of quality and exclusiveness