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Across 1. boss, supervisor (male) 3. magazine 5. impolite 6. viewer, audience 9. to carry, to wear 10. behavior 11. publishing house/company 12. work place 13. media 15. radio (the medium) 17. polite, politely 20. form of address 22. relationship 23. commerce 24. advertising, marketing; advertisement 25. newspaper 26. easy 29. good-bye, parting 33. respect 34. difficult, complicated 35. to address someone with "du" 36. dream 37. successful 38. company 39. show (on TV or radio) 40. first name 41. brand

Down 2. horrible, horribly 3. the news 4. business, corporate enterprise 7. to offer 8. nickname 12. association 14. to underline, emphasize 16. half 18. public, publicly 19. to consist of 21. last name 22. economy 27. colleague, coworker (male) 28. harbor, port 30. to publish 31. to avoid 32. Hanseatic League